Do you sell cannabis based products and want to increase your monthly sales? We got you covered. In this article, we are going to discuss some of the most effective ways of marketing and promoting CBD products. Without further ado, let’s start:
- Build a web page and establish an online store
Online keyword searches for marijuana and CBD has increased in the last few years. Because of that fact, you will get more exposure by using the internet as a marketing tool. There are markets that have completely accepted the internet as a mean to purchase and sell marijuana and cannabis based products, such as the North American market. Big online platforms such as Shopify (Canada only) and Amazon even allows the listing of CBD products.
Even if you don’t plan on selling online, you should still try to have an online presence with a website for your products and company. It will be easier for people to research and learn more about your products by having a dedicated website.
- Use promotions
Promotions are always an effective marketing strategy, and the same is true for CBD based products. Giving users limited time discount coupons that will expire after a set time will entice them to actually make a purchase. One prime example of this is cbdMD coupon code, which generates a lot of sales. You can also try other promotions, such as buy one take two sale, clearance sales, and including a freebie with every purchase.
- Publish guest posts about marijuana
Writing guest posts is one of the most effective ways of getting exposure that will surely reach your target demographics, allowing you to improve your brand awareness and popularity. Basically, you write (or hire someone to write) about marijuana, relate it to your product or company using keywords and backlinks, and publish it on a website, magazine, or publication that caters to marijuana users. You should try to get your guest post published on as many websites and journals as possible, so do not be afraid of approaching editors and website moderators about a potential guest post. Some websites that allow guest posts for marijuana topics are Marijuana Marketing Xperts, High Times, and Marijuana Mommy.
The information you write and share with your audience should be informative, easy to read, and should seamlessly integrate with your brand. Try to use backlinks to reputable sources or articles so that your guest post is properly validated. As long as you publish quality content, you can expect a good number of new traffic to your website.
- Conduct marketing with an event
This is the most expensive form of advertising mentioned in this list, however, it is quite effective and fun when conducted right. When throwing an event, try to build a relationship with the people you meet to build up your network. Having an event will allow you to get in touch with other people in the CBD industry, vendors, manufacturers, and most importantly, potential customers.